Massimo Mercuri is a True Innovator in the best meaning of the word: it is not about technology, it is about people. He shares his advice and expertise with entrepreneurs of all ages in all stages in a way that really inspires them, enriches their knowledge, and gives them the right push to move ahead and make things happen.
In his professional career, moving regularly between running his own business and transforming large multinationals, he has solved many complex business and strategy riddles. Explaining those in a very simple way, he uses his experience to help others see the core of the challenge and gives them a way to solve it. In his recent mission at AkzoNobel, he led the company to amplify the digital capabilities and accelerate AkzoNobel’s growth by integrating digitalization into the DNA of the company. Created a space for experimentation, an open innovation ecosystem unlocking both internal and external competencies to design, prototype, develop and deploy new digital solutions.
Before his current role as CEO of AlterContacts, Innovation and Strategy Advisory, he has worked with DSM, Carnival Corporation, Stoneridge, ABB, IBM, Apple, ITT, the Scimpulse Foundation, and CERN.
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