Alexander was heading the Competence Center Digital Products at Alfred Kärcher GmbH & Co KG after his time as assistant of the Vice Chairman of the Management Board. He published articles focusing on Return-on-Invests of IoT solutions and IoT development. Alexander studied Industrial Management and was fellow of the “Thomas Gessmann Foundation“. Currently, he is working on a book named “smart-service.world” which will be published in March 2017, he is member of the board at the Association of Engineers (VDI) Baden-Wuerttemberg, leading the VDI „B2B Sales“ Group and lectures “Digital Transformation & I4.0” in master programs at Aalen University.