Martijn is senior business strategist for digital services innovation. With a focus on new technology, data/AI, and connected devices/services, he has worked on numerous of innovations from strategy to new concept generation to business modelling, prototyping to minimum viable product (MVP) implementation and go-to-market.
He has extensive experience in innovation management and new (digital) product/service innovation across a wide variety of different industries and markets. Helping to support new services capitalizing on user engagement, new revenue models, data/AI monetization and wit focus on success drivers in new technology and service adoption.
Over the last 18 years, Martijn has worked as innovation consultant for diverse clients in a variety of markets and industries. He has also started and ran an innovative technology start-up for 5 years. Prior to working for Cambridge Consultants, he was responsible for setting up global innovation governance and portfolio management and owning early concept execution, business cases and go-to-market within HERE Technologies.
He holds a master’s degree in international business from Arnhem University of Applied Sciences in the Netherlands.

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Throughout my career, I have been the forefront on new technology innovation. As innovation consultant, as start-up entrepreneur and leading corporate innovation teams. I love the feeling of exploring the new. Of finding the opportunities for pain points in more complex, multi-layered business challenges, or business protectionism that stops progress and make daily operations cumbersome.
Given societal challenges of ageing populations, and technological advancements, we should not be afraid to disrupt and embrace doing things different. Especially where data insights can make a true difference and unlock challenges in or across industries.
As a business strategist, I strongly believe to design for the ‘win-win-win’ across all stakeholders involved, being users, buyers, and partners. The ‘what and how’ in new technology often gets most attention in discussions. To me, I focus on the ‘why’, in what problems to solve, what solving these problems is worth to whom, and find differentiation in revenue models that fit to create that ‘win-win-win’.

Cambridge Consultants, part of Capgemini Invent, develops breakthrough products and services, creates and licenses intellectual property, and provides business consultancy in technology-critical issues for clients worldwide. For more than 60 years, we’ve helped our clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies.